According to OneCause’s Fundraising Outlook Report, the percentage of organizations that identify donor retention as a critical priority has decreased from 57% to 51%. While it’s concerning that fewer nonprofits are trying to reduce costs and form lasting relationships by focusing on donor retention, this insight reveals an opportunity to get ahead and stand out […]
The online space grows more competitive each day. Nonprofits are up against big-name companies, vying for consumers’ attention. If you’re grasping at straws and still aren’t capturing prospects’ attention, it might be time to try nonprofit advertising. Advertising is often perceived as a misuse of donations, but it’s surprisingly effective. There’s a reason companies invest […]
Mandatory Volunteering: Unique Tips for Boosting Impact Whether it’s a sorority, a food bank, or a socially responsible business, some organizations require their members to volunteer to build their skill sets and give back to their communities. Many nonprofits benefit from the temporary extra hands that mandatory volunteering provides, but there are many ways that […]
Through the Google Ad Grants program, nonprofits have the potential to amplify their marketing and connect with prospects searching for causes like theirs. The program empowers nonprofits to share their missions with people around the globe, but only if they’re strategic about how they allocate their funds. Google Ad Grant agencies dedicate their time to […]
Tons of companies (from Fortune 500 enterprises to the local law firm down the street) offer generous employee gift-matching programs. When such a program is available, the business essentially agrees to match donations made by their staff to a wide range of charitable causes. These opportunities are great—and relatively well-known in the nonprofit space. However, […]
Trends in corporate philanthropy show that corporate social responsibility (CSR) programs are on the rise among companies of all sizes. While large corporations have more resources to set aside for CSR, small and medium-sized businesses can make meaningful impacts in their communities without breaking the bank. The first step for creating a winning CSR strategy is to know […]
Picture two imaginary employees who are both employed by the same company. Employee A is an enthusiastic, hard worker who loves driving results in their role. They make an effort to contribute in meetings, bring creative ideas to the table, encourage their coworkers, attend company events, and more. Employee B is also a hard worker […]
Double the Donation, the leader in corporate matching gifts automation, has partnered with EnMotive, an event production-turned event management and fundraising software provider, to bring the power of 360MatchPro matching gifts automation to EnMotive fundraising pages. “An integration between EnMotive and 360MatchPro means that matching gifts become accessible to donors who are already engaged in […]
Volunteering isn’t just about goodwill—it’s about leveraging our collective expertise to help others. Skills-based volunteering taps into the vast reservoir of knowledge within our communities, creating unique and rewarding opportunities for individuals to give back. This form of volunteerism benefits not only nonprofits but also the volunteers and the companies they work for. Nonprofits get […]
Corporate philanthropy programs like matching gifts, volunteer grants, employee giving campaigns, and corporate sponsorships evolve constantly to meet the needs of companies, nonprofits, and supporters. But external factors are at play that impact trends in corporate philanthropy, too. For instance, when the economy seems rocky, many worry that corporate matching gifts will be negatively impacted. But […]
