Why Supplement Your Fundraising with Employer Appends?
Organizations that want to get the most out of corporate philanthropy often start with encouraging donors who they already know are eligible for matching gifts to submit their matching gift requests. This is a fantastic approach to get the ball rolling on your matching gift strategy, and 360MatchPro does a great job helping donors identify their eligibility and push their requests to completion.
What comes next? Tackling those unknown eligibility donors!
That’s where employer appends can help. Double the Donation’s employer appends offerings can supplement your matching gift strategy by identifying where more donors work using an employer database. After all, how will you know which donors are eligible for matching gifts if you don’t know where they work?
With the combination of 360MatchPro’s built-in streamlined search tools for donors and separate employer appends add-ons, your organization has the best shot at discovering all the matching gift opportunities available.
Employer Append Screenings
Using our proprietary screening and identification methods we append employer information to individual records.
Your organization has two options for employer appends with Double the Donation:
- Organizations using 360MatchPro can purchase our Real-Time Employer Appends Add-on, which scans your donations in real-time to discover employer information and matching gift opportunities.
- Any organization can purchase a one-time bulk append, which can be imported into 360MatchPro as well as shared with the rest of your fundraising or advancement teams.
Real-Time Employer Appends with 360MatchPro
Organizations turn to 360MatchPro for time-saving automation as well as increased matching gift revenue. Our Real-Time Employer Appends feature supports the same goals!
When using real-time appends with 360MatchPro, every unknown eligibility donation that enters the system is instantly checked against our database of employer information. If an employer name is discovered, the company name is added to the record, and the donor receives matching gift follow-ups specific to their company’s program.
Bulk Employer Appends with Double the Donation
You provide donor information to us, and then a few days later we provide you with a file which includes employer data on 15%-40% of your donors. As an added benefit we often identify previously unknown corporate executives who have the potential to be major donors.
See the table below for inputs (information we request from you) and outputs (information we provide to you).
- Inputs
- Unique ID number
- Name (either in a single field or multiple fields)
- Mailing address (home, business, or both)
- Region (state, city, and country)
- Email address(es)
- Phone number(s)
- College or university (along with class year and major / degree)
- Last gift amount
- Date of last donation
- Date the entry was last updated (if known)
- Outputs
- Flag indicating whether we believe we found the donor and identified where the donor works
- Employer name
- Job Title (when possible)
- Accuracy rating (how confident we are that we correctly identified the right person and his or her employer based on the information your organization provided to us)
- Email address(es)
- Phone number(s)
- College or university (along with class year and major / degree)
- Last gift amount
- Date of last donation
- Date the entry was last updated (if known)
At the bare minimum we require a table with an individual’s name, though we highly recommend providing as much information as possible for each entry, even if not all entries have complete or up-to-date information. We recognize most organizations do not have 100% of this information for all their donors, but providing as much information as possible helps with our employer identification and accuracy ratings.
Common Questions
Where does Double the Donation get its employer data?
Our propriety screening method combines data from both publicly and privately available sources. These sources include public government records, SEC filings, social media profiles, business registrations, and a variety of other sources.
What hit rate should our organization expect?
We typically see append rates which range from 20%-50%. This is based on a variety of factors such as:
- Donor demographics (higher append rates among organizations which have a greater percentage of donors still in the workforce)
- Average donation amount (higher append rates for wealthier donors)
- Type of nonprofit (higher append rates for higher education)
How does Double the Donation determine its “accuracy score” for each record?
Our accuracy score is based on a number of factors including:
Uniqueness of donor names:
With only a name it can be tough to determine whether we’ve identified the correct individual. The number of individuals with the same name plays a role in our accuracy score. A search for a common name such as “Steve Smith” will have a much lower accuracy score than a more unique / one of a kind name.
Level of detail provided on a record:
The more information that you provide on each record, the greater the accuracy score. Even though there may be 1,000 individuals named “Steve Smith” if we’re able to match additional fields such as a phone number or mailing address it increases the accuracy score for that record.
Our data source / date the data source was updated:
We recognize that not all of our data sources are created equal. The data source, as well as the update frequency, plays a role in each individual record’s accuracy score.
Which types of nonprofits see the highest append rates and the most accurate results?
Our ability to append employer data is dependent upon the input file an organization provides to us. Organizations which keep their databases up-to-date see the best results.
For instance:
- Do you have an up-to-date email address?
- Do you have an up-to-date mailing address?
- For higher education institutions, can you provide us with the years your donor / alumni graduated?
How complete are the input files that nonprofits normally send to Double the Donation?
It depends. Very rarely does an organization have comprehensive data on all of its donors, especially when you consider an organization which raises funds from multiple channels (mail, online, phone, in-person, etc.)
We do request that you provide us with as much data as you can as it helps us locate and match your records to the appropriate individual.
Are subsidiaries and alternate spelling variations listed separately or all in a single subsidiary field?
Our matching gift database is comprised of the following two tables:
- A table mapping subsidiaries to parent companies
- A table mapping all company details to a single parent company
These tables are then joined using a unique ID that ties all the data together.
Can I use employer append files I already have with 360MatchPro?
Yes — though this feature is currently exclusive to 360MatchPro Enterprise.
Here’s how it works:
- An organization navigates to the “import wizard” to upload its employer appends CSV file.
- The organization previews record uploads to ensure the data has been mapped properly.
- The organization leverages employer append workflows to match Unknown Eligibility donors with the correct employers.
You can learn more about leveraging bulk employer appends files alongside 360MatchPro with our Knowledge Base article on the topic here.
